Growe Partners × SAME Group: From 100 to 1,700 Daily FTDs in Two Weeks

Case Overview

Period: May 1–31

Offer: Fortunazo

Traffic source: Facebook

Registrations: 144,936

FTDs: 47,588

Ad spend: $361,556.70

Revenue: $475,880

Profit: $114,323.30

ROI: 31.62%

From 100 to 1,700 Daily FTDs in Two Weeks

In just two weeks, SAME Group and Growe Partners scaled the campaign from a stable 100 FTDs per day to 1,500–1,700 daily FTDs. At its peak, the campaign generated approximately 1,750 first-time deposits per day.

The growth was gradual. SAME Group first demonstrated consistent traffic quality at the current volume, after which Growe Partners increased the cap. Once the results were validated, the next volume tier became available.

Growe Partners:

“SAME Group delivered excellent results across the key metrics within the first 1,000 FTDs, including Dep2Spend, uRD percentage, and RD Count. This allowed us to gradually increase the available caps.”

After each daily cap increase, SAME Group needed no more than 12 hours to scale the actual traffic volume accordingly.

Finding a Scalable Creative Concept

SAME Group tested different hooks, formats, slots, and celebrities. The goal was not simply to find a creative that performed well from the start, but to develop a concept that could be reproduced over time without a sharp decline in efficiency.

Giveaways, promises of large cash prizes, and standard banners delivered weak results. In some cases, the desired action was unclear to users. In others, the mechanics failed to inspire trust or the visuals did not motivate users to proceed to deposit.

The most consistent results came from a combination of three elements:

✦ a local celebrity;

✦ popular slots already familiar to the audience;

✦ videos showing real wins.

Sergio Agüero became the campaign’s central figure. The Argentinian audience was already familiar with his image in the context of gambling, making his appearance feel natural and immediately understandable.

What Else was Tested

Creatives featuring Agüero and real-win demonstrations continued to perform consistently for several months. At the same time, SAME Group kept testing whether individual elements of the concept could be replaced without sacrificing volume or traffic quality.

The team tested animated static creatives both with and without Agüero, standalone slot-focused approaches, and creatives featuring other celebrities. However, all these alternatives performed significantly worse than the core concept.

The challenge was to reach an audience that was both broad enough to generate volume and valuable enough to maintain the target CPD and ROI despite the relatively low rate. Agüero fulfilled both requirements: he provided the necessary reach and already had a clear association with the category in the eyes of the audience.

SAME Group:

“The campaign did not succeed simply because we used a celebrity. Choosing someone who was genuinely relevant to the Argentinian market was essential. We tested many different options before finding a combination that could truly scale.”

The strongest results came from creatives in which every element felt natural to the user: a recognizable face, a familiar gaming product, and a clear demonstration of the outcome.

The performance of the concept was reflected throughout the product funnel:

• Click2Install: 40%;
• Install2Registration: 66%;
• Registration2Deposit: 34%.

Ultimately, the team scaled an entire concept rather than one specific creative. SAME Group continued changing the source materials, slots, and presentation while preserving the core mechanics.

SAME Group:

“At high volumes, one successful creative is not enough. You need a concept that can be regularly refreshed and reproduced. While one variation was generating volume, we were already testing the next ones.”

Why Maintaining Volume Is Harder Than Reaching It

The team sustained approximately 1,750 daily FTDs for several consecutive days, with fluctuations of only around ±30 FTDs.

At this stage, infrastructure became the main constraint. Ad accounts either lost efficiency or were blocked, requiring the team to connect new accounts, replace those that had dropped out, and redistribute budgets every day.

SAME Group:

“The number of media buyers had little impact on further growth. Most of the work involved managing a large number of ad accounts. Every day, we connected new accounts, replaced those that had been blocked, and ensured that the traffic flow remained stable. At this scale, infrastructure became the decisive factor.”

How Growe Partners Evaluated Traffic Quality

The number of FTDs alone was not enough to justify a further cap increase. Growe Partners analyzed indicators that reflected player activity and the actual value of the traffic to the product.

Growe Partners:

“We always evaluate several metrics together. When increasing volumes, we look for Dep2Spend of at least 70%, uRD of at least 30%, ATPU at 15–20 times the CPA, and RD Count exceeding 70% of FD.”

If these metrics remained stable after another volume increase, SAME Group was able to continue scaling.

Why Fast Communication Is Essential for Scaling

At peak volumes, SAME Group and Growe Partners exchanged traffic-quality data almost in real time. Weekly calls and analytics broken down by day and traffic stream helped the teams identify changes quickly and adjust volumes accordingly.

Growe Partners:

“Decision-making becomes much easier when the media buying team also monitors audience quality, operates within the agreed CPA rate, and maintains stable performance even during sharp increases in volume.”

SAME Group:

“At this scale, the speed of communication is just as important as the numbers themselves. Fast feedback on traffic quality allowed us to adjust our work almost in real time.”

Where Teams Go Wrong When Scaling

According to Growe Partners, one of the most common mistakes is chasing short-term profit. A team increases volume too aggressively, exceeds the daily cap, and ultimately loses control over audience quality.

In this case, each new cap was made available only after the results from the previous stage had been validated. This approach allowed the campaign to grow without a sharp decline in the key performance metrics.

The Key Takeaway

The campaign grew from 100 to 1,700 daily FTDs due to four key factors: a scalable creative concept, solid infrastructure, consistent traffic quality, and fast communication between the teams.

SAME Group was responsible for testing, media buying, and infrastructure. Growe Partners monitored traffic quality and increased the caps promptly as performance was confirmed. By working in sync, the two teams were able not only to reach a high volume but also to sustain it without sacrificing efficiency.