Case Overview

• Partner: Legends Team
• GEO: Colombia
• Traffic source: Facebook
• Partnership model: CPA
• Period: since the beginning of 2026

Launching with New KPIs

Legends Team began driving traffic as soon as the product launched in Colombia. At the same time, the advertiser introduced new traffic quality requirements, so the teams decided to validate the campaign on a limited volume before opening a larger cap.

The initial test covered 50 deposits. At this stage, Growe Partners focused on two primary KPIs: Dep2Spend and the percentage of unique repeat depositors within the cohort. Both metrics showed strong results from the first days of the campaign.

There was no lengthy transition between the test and the next stage. After reviewing the results, the teams agreed to start with a daily cap of 100 FTDs. Traffic quality remained strong at the higher volume, giving Growe Partners the confidence to continue increasing the cap.

“At launch, our main benchmarks were Dep2Spend and the percentage of unique repeat depositors within the cohort. Both metrics performed well from day one, so after reviewing the results with Legends Team, we decided to move straight to a daily cap. The decision paid off.” — Growe Partners

Taking UGC Beyond Video

One of Legends Team’s main creative hypotheses was to adapt the familiar elements of UGC to static ads rather than relying on traditional video formats.

The visuals featured real people showing their winnings or displaying an open game on their phones. Unconventional angles and locations helped the ads stand out in the feed. The visual served as the initial hook, stopping the scroll and capturing attention, while the full story unfolded in the ad copy.

“We reimagined traditional UGC by adapting its core mechanics to static creatives. The visual acted as a hook to stop the scroll, while the main story unfolded in the copy. Our tests showed that adult audiences are willing to engage with longer ad copy when the content genuinely captures their interest.” — Legends Team

Localization added another layer to the concept. Legends Team adapted comments and profiles for Colombian users, incorporating local abbreviations, slang, and natural communication patterns. This helped the campaign feel native to the market rather than translated from a generic template.

The First Scale-Up: Reaching 150 FTDs Daily

Once the initial volumes had demonstrated strong traffic quality, Growe Partners increased the cap and Legends Team reached 150 FTDs per day. At the same time, the buying team expanded its creative pool, tested different campaign structures, and refined individual stages of the funnel.

During this period, the Growe Partners offer began to outperform the other offers included in the split test. Stable landing pages, fast registration, and a streamlined user journey helped reduce drop-off after the click.

Further cap increases were not based on FTD volume alone. During the initial stage, the teams focused on Dep2Spend and the percentage of unique repeat depositors. Over time, they also evaluated the average deposit amount, average turnover per user, LTV, and overall player activity.

How the Teams Evaluated Traffic Quality

Facebook Did Not Limit the Scale

Account bans and periods of widespread instability could have disrupted the campaign, but they did not become a significant barrier to growth. Legends Team maintained a reserve of warmed-up accounts, allowing the buying team to reallocate traffic quickly and keep volumes stable.

“Account bans and widespread periods of instability did not significantly restrict our ability to scale. We maintain a reserve of warmed-up accounts, which allows us to reallocate traffic quickly and keep volumes stable. As soon as key metrics begin to decline, we assess whether targeted adjustments can restore performance or whether the funnel needs to be rebuilt.” — Legends Team

Creative fatigue developed gradually. Static creatives maintained optimal performance for around five to six days on average, while motion creatives could run for one to two weeks without significant changes to their composition or messaging.

Ongoing performance analysis and timely creative rotation allowed Legends Team to maintain consistent volumes while preserving room for further growth.

Scaling from 150 to 200–250 FTDs Daily

Reaching the next level required more than simply launching additional campaigns. Legends Team adjusted its creative strategy and campaign structures based on performance data and feedback from Growe Partners.

Following these optimizations, the average deposit amount, turnover per user, player activity, LTV, and NGR all improved. These results confirmed that traffic quality remained strong at higher volumes and supported the decision to open the next cap.

Growe Partners supported the campaign on both the product and operational sides. The team updated push notifications and landing pages, provided current information about the product and GEO, and developed custom landing pages when needed. Additional landing pages were also introduced around major events, including the World Cup.

The commercial terms remained flexible throughout the campaign. When acquisition costs increased, the teams reviewed the campaign economics and adjusted the CPA payout accordingly. Once performance at the new volume had been validated, Growe Partners increased the available cap.

This approach enabled Legends Team to move from 150 FTDs to a consistent daily range of 200–250. At its peak, the campaign reached 400–450 first-time depositors per day.

Maintaining Daily Volumes

Reaching 200–250 FTDs per day did not mark the end of the scaling process. Legends Team continued rotating creatives, testing campaign structures, and monitoring changes in Facebook’s algorithms. Growe Partners tracked traffic quality and campaign economics, responding quickly whenever performance metrics or acquisition costs changed.

The reserve of warmed-up accounts and continuous creative rotation allowed the buying team to reallocate traffic during account bans or performance declines without bringing the campaign to a halt.

As a result, the teams did more than reach a high daily cap. They were able to maintain it without compromising traffic quality.

Case Study Results

The main achievement was not a single peak but the ability to scale in a controlled and sustainable way. Each cap increase followed a quality assessment, while the campaign did not rely on a single account, creative, or advertising approach.

The collaboration between Legends Team and Growe Partners transformed a cautious initial test into a consistent campaign with the potential for further growth.